Life.Styled. by a Lifestylist®
Lifestylist® Suzanne Felber Shows You How
Seeing Red in Home Design
Mar 16th
The trend lately seems to be warmer colors in home interiors, but when a home is all browns and neutrals it can lack character and personality.
Lifestylist Design® just finished merchandising a show home for SE Homes of Texas that was shown in Tulsa, and by adding some red furniture and accessories it completely changed the way the home felt and looked. Red is a color that I’m seeing more of in different design elements, and it is a great way to make a home memorable and to stand out.
Even a great barn red color on an exterior can be stunning, and a red door will always get attention. At the recent International Builders Show ODL had a very cool new door design – ARRAY - that was done in red. It was one of the stars of the show and I’m hoping to buy one for the Home Idea Factory and have it painted in red as well.
The Definition of a Lifestylist®
Mar 8th
One of the questions I always get asked is exactly what is a Lifestylist®, and what is unique about the Lifestylist® Lifestyle. The second most asked question is what makes me a Trailer Diva!
The Lifestylist philosophy is about “Life Celebrating Style”. Our clients life and style is what dictates how a Lifestylist® works with you. My favorite example is I had a client in Phoenix, Arizona that was a major Phoenix Suns fan, and their team colors are orange and purple. The client wanted their entire home done in these colors. What they wanted is what they got, complete with a child’s room with a hardwood floor striped like a basketball court. They wanted to stylishly celebrate their interests and love of their home team and we did!
I just spoke to a friend who’s dog just dug up their entire garden and her daughter slammed the door on the neighbor’s hand – all in about 30 minutes time. Her needs and lifestyle are completely different from my son – no kids, no dogs, and lives in front of his computer. What my style is wouldn’t work well for either of them which is why I need to understand the client and what their “hot buttons” are. It’s takes extra time and sleuthing to achieve this – many times the client has trouble putting into words exactly what they are looking for but they know it when they see it. I take the responsibility very seriously – a person’s environment can truly change their lives in a positive or negative way. If someone is happy in their home their quality of life improves.
Next to being a mother, becoming a Lifestylist® is one of the most rewarding things I’ve ever done. I’m looking forward to expanding the concept and what it offers in the years to come. – we will be launching a new food line this Spring!
Lifestylist® Social Media Guidelines for 2012
Jan 2nd
Happy New Year from the Lifestylist® family! We are really excited about 2012 and the opportunities that will come with it.
A lot of being a Lifestylist® is about being a trend tracker and doing research. Today I read something that was written by someone else titled “Social Media Lifestylist Guidelines for 2012″ – boy does that sound dull! The first thing that comes to mind is a big dusty manual full of rules and regulations, and that is exactly what social media (and being a Lifestylist®) is not about.
The tag line I have always used for my Lifestylist® brand is “It’s All About You”. I didn’t want the brand to be about me telling people what to do – I wanted to listen to people’s wants, needs, and dreams, and help them achieve those even when they didn’t know that’s what they were really searching for. I don’t want to dictate, I want to educate. I’ve learned that listening is so much more important than anything I will ever have to say, because sometimes if you let people express their thoughts they will find their answers.
Social media is such an exciting new frontier because it gives everyone the chance to tell their story to the universe. It’s become a great equalizer because almost anyone on any budget can get access to a computer and a free site and share their thoughts.
There’s a down side to this though as well -there’s not as much editing as we’ve seen in the past. We have to learn that even though someone may have written it, there is the possibility it might not be true. Before we share or depend on information we find we have to be sure and check the facts. As the guardian of the Lifestylist® trademark for almost 10 years now I’ve seen how many people want to tie into my brand but aren’t willing to go through the legal process to acquire a brand of their own.
So what are the real Lifestylist’s guidelines for 2012? Never call them guidelines, live your life to the fullest, listen to those around you and you can never laugh too much or have too much great food and wine!
Here’s to a boisterous 2012!
Timeless Design: Patriot Homes 2002
Dec 4th
As a Lifestylist® I always say that design should be more about lifestyles than trends. Trendy design details and decors tend to cycle out quickly and leave the owner with a home that looks and feels dated.
In 2002 I was hired to be the Lifestylist® for Patriot Homes - an amazing factory built housing company based in Elkhart, Indiana. I had worked on factory built homes in the past, but never at this scale. This is one of the first homes that I LifeStyled for them -it was at The Louisville show for their EnergyMate division. Jumping ahead 10 years, I’d be happy to show or live in this home again – it was well designed, the floorplan was open and perfect for entertaining, and the island was larger than anything else being shown at that time.
Be sure to notice the pendant lighting. I know we were one of the first to show them and we were ahead of our. All of our lighting was part of a partnership I initiated with Home Depot.
When you look at this home, it doesn’t look like a factory built home, or a modular home – it just looks and feels like a well designed home no matter how it got to the site. Who knew even 10 years ago we were designing the future of housing construction? Factory built homes are definitely here to stay.
On The Record With The Lifestylist®
Nov 27th
One of the questions I get asked the most is how I ever decided to become a Lifestylist®, and where did I get my training.
I’ve been called a storyteller many times and it’s an accurate assessment – I use my talents and materials to tell a story in a home. Hopefully this story explains to the potential homeowner why their lives would be better by living in this home, and what they can expect from the community, the builder, and from the experience. To tell the story, I collect thousands of items – old and new – that I incorporate into my LifeStyled homes.
This weekend I decided it was time to go through some of the things I’ve collected, and it’s been quite a trip down memory lane. I discovered a trunk I forgot about that had family photos from the early 1900′s that gave me a glimpse into my family history I hadn’t been aware of. Through this discovery I’m finding I come from a very artistic family full of risk takers. This ostrich photo with my great aunt will now always be one of my favorites.
It seems I’ve been in the media longer than I remembered for my decorating skills. My mother and both grandmothers were very talented in the design fields, and I was lucky enough to be nurtured and inspired by them. This article from 1969 shows me as a 13 yr old showing off some of my skills with my mother and sisters. Apparently I also had my own booth at the church bazaar selling paper flowers and copper enameled jewelry that I made. What’s funny is that after seeing this, I may have to try this again – it’s really a fun idea!
I’m honored to be a Lifestylist®, and I love having the opportunity to help others find their passions in life. This holiday season remember what makes you happy, and share that passion with your friends and family – you might even find a new career by doing it!
The Lifestylist® Supports Small Business Saturday
Nov 27th
We are so proud to be involved in the home building business, and many of our customers are small privately owned companies that build homes for local families.
All of our Lifestylist® companies are built around the idea that if we buy from local companies and support our local businesses we help them to become homeowners and live the all American dream of owning a home of your own.We loved the 8 years that we were the Lifestylist® for Patriot Homes - we always did at least one Patriotic themed model home, and I think they were my favorites.
I’d like to say that I’m an example of dreams coming true – I married early, never finished college but here I am owning my own business and being able to help others.
If you are looking for a Lifestylist® to help merchandise and add Lifestyle to your homes, please contact us at: answers@lifestylist.com, or take a look at our website at: www.lifestylist.com
Let’s all support locally owned businesses and bring jobs back to America!
Fall at The Home Idea Factory
Nov 15th
It’s been a busy year, and this Lifestylist® has spent quite a bit of time traveling to visit clients and homeowners. Because of that I haven’t spent as much time at The Home Idea Factory, but today I got to make up for that and experience again why I love living and working here.
Visiting The Workroom yesterday really got me inspired and I looked at what was around me with different eyes. Things I would have thrown away are now going to be recycled – just wait until you see what I am planning on doing with the two birds nests I found!
It may be Fall and we are almost to the middle of November, but things are still blooming. Daisy – my rescue dog helped me explore – take a look at some of the special finds we made today.
LifeStyled New American Home 2011 Features Thermador Appliances
Nov 6th
The Home Idea Factory was asked to be the Lifestylist® for The New American Home 2011, and we loved getting to see all of the new product innovations that were included in the home.Thermador provided the appliances for this beautiful home, and visitors fell in love with the steam oven, refrigeration columns and the eye catching Sapphire dishwasher. Besides it’s SBL (sexy blue light) technology, this workhorse could fit 18 stemmed wine glasses, had three drawers, and made it possible to clean everything from fine crystal to heavy, dirty pots and pans.
We did a video of the Reidman Development team experiencing this dishwasher, and also showed what consumers thought. What did the homeowners like the best? They said that Thermador’s customer service was the component that won their loyalty. The Thermador team was always there when they had questions, and went above and beyond to make sure that the new homeowners weer happy with their new home.
Great Finds at the Ronald’s House Sale
Oct 9th
One of my favorite places to find unique items worthy of being in a Lifestylist® Collection every year is the Ronald’s House sale in Rochester, NY. This year the sale will be held Oct. 13-15, and it promises to be one of the best years yet!
Take a look at a video we produced showing some of the amazing finds in the past. There are old books and cameras in the video that we used in a very special home a few years ago that was built by @home Builders. This Lifestylist® was asked to completely furnish and LifeStyle a home using items that had been donated to the sale and create a Homearama House for the home tour. All of the merchandise was then auctioned off, and @home Builders was able to raise over $25,000 for Ronald’s House!
If you are looking for a special vintage cookbook, amazing glass, a Victrola or anything in-between, you need to check out this sale. All proceeds go to fund The Ronald MacDonald House in Rochester, NY